“It was hard for me to get perspective on what was going on in my company, so I was looking for an outside opinion,” Roger explains. He hired Kevin Lister of Paradigm Strategies to take a fresh and an objective look at his business.
Once Kevin familiarized himself with the company, how it was run and the growth rate it attained, he helped Roger and his team with defining their business goals. Those goals were the focus of a business strategy Kevin developed along with a revised marketing plan that outlined optimal tactics for attracting new business and increasing sales.
“Working with Kevin was a positive experience,” says Roger. “He maintained frequent contact and kept us on track as we worked to pursue our goals. Kevin holds people accountable for the goals they’ve committed themselves to, and, as a result, we ultimately accomplished what we set out to do.”
Roger further comments, “Small business owners can benefit from getting help from an outside source. If you want to bring in someone to look at your business, work with your team to develop goals, and follow up on meeting those goals, Kevin is a good fit. He’s very professional and able to help a company move in the right direction.”