Growth Planning Post COVID-19 Shutdown: SMART Goals

In my next blog I will be discussing steps three through five of creating your COVID-19 shutdown growth plan. These three steps revolve around goal setting; therefore, I want to discuss SMART goals before we move on to these steps.

Goals are part of every aspect of business and provide a sense of clarity, focus and motivation.  A SMART goal is used to help guide goal setting. SMART is an acronym that stands for Specific, Measurable, Achievable, Realistic, and Time-bound. Therefore, a SMART goal combines all of these criteria to help focus your efforts and increase the chances of achieving that goal.

Goals that are clear and specific have a greater chance of being achieved. A SMART goal must have criteria for a measuring progress. If there are no criteria, you will not be able to verify your progress. A SMART goal must be achievable and attainable. This will help you realize that goal and work towards it. A SMART goal must also be relevant.  This step is about ensuring that your goal matters to you, and that it also aligns with other goals. And lastly, A SMART goal must be time-bound in that it has a start and finish date. If the goal is not time constrained, there will be no sense of urgency and motivation to achieve the goal.

While goals can be challenging, using the SMART framework can organize the process and provide structure before you begin.  It’s important to periodically review your goals and make adjustments if necessary. Goal setting for your business is an essential tool for success. Remember in the end to be SMART.

My next blog will cover establishing key objectives, crafting business strategies, and constructing business tactics.  As always, if you have a business question or issues you would like to discuss, please feel free to reach out to me via our Contact page here on our website,

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